Hi, thanks for your reply.
Don't jump to conclusions!
The major disadvantage is that the shape does not like to lean/tilt. Once it tilts past 22.5 degrees you would experience a heavy 'wobble'.
The manufacturing disadvantage you mentioned.... yes, it is extremely difficult to mass produce the wheel. But, since we (yes, I am part of the company) figured out how to manufacture the wheel within the same tolerances/time lines/cost as any other wheel, manufacturing has become an advantage (because copying us would be incredibly difficult - it took us months to figure out how to conform to the time lines of a traditional assembly line)
Actually, you can hold the wheel in place with normal spokes. The wheel averages to a perfect circle in the center and a normal hub can be used. Also, disc brakes (correct, not rim brakes if you are talking about a bike) could be used.
Advantages:
The wheel acts like a thin profile wheel on hard terrain-the same speed of any wheel of comparable contact patch. But, the wheel acts like a wide wheel when it loses traction on soft terrain. It is essentially a wide wheel and a thin wheel in one shape. Also, in skateboarding we have less rolling resistance for high speeds, more slide control because of 3 sine wave shaped lips instead of one circular lip, and maybe our best feature is the ability to go over rough terrain. When skateboarding over pebbles, debris, etc you barely feel the bumps in the road. Most of it is either pushed aside by the sine wave or funneled through the sine wave grooves. You don't have to steamroll over every bump in the road.
Yes, it is currently only for skateboarding. But, it is a wheel and we plan to enter many industries (that do not tilt like a bike, motorcycle, etc)