http://www.cfa.vic.gov.au/plan-prepare/grassfires/
Seems to me, since grass fires might be more common events than trying to shape a rock with a random iron nodule, that our ancestors would be much more likely to discover the use of fire in the array of cooked meat and nuts and roots they would find after a brush fire went past. Not all animals run away from fire as has been mentioned previously and there is no reason to assume that our ancestors were any more skittish around it than any other predatory mammal or bird of the same sort of habitat. In Africa, predators often stroll behind the fire to feed on what it leaves in its wake. Our ancestors would likely have done so. If the fire was coming toward them, they would likely run away like everyone else. Smoke on the horizon would alert our ancestors to the presence of a fire and they would run towards it to investigate at the very least and to bring back what harvest they could. This is the simpler means of discovering and valuing fire.
Knocking the right two rocks together would be a handy discovery only for those who already know what value fire has. Not only would a spark maker need the right two rocks (iron and flint) but he/she would also need tinder. Tinder is a little more complex thinking than striking a spark. Recognizing the spark for what it is, is another bit of complex thinking. Same with rubbing two sticks together. Friction as a starter method is a more logical progression since our ancestors probably understood friction causes heat,but they probably would not have made the intuitive leap towards fire-starting without first having used fire.
Once they started taming coals, they probably used the friction method before progressing to iron and flint. Learning how to control fire would precede successful attempts at making it. Without the knowledge of tinder, they would not have managed a successful fire. Playing with naturally occurring coals would have been more fertile ground for developing tinder technology.
At least that seems the simplest and most direct route to fire technology development