THIS is why you should be extremely careful when buying equipment on eBay, I finally thought maybe this is a 110-220 issue, so I popped off the variac housing and voila, sure enough the controller is rated 220-250v and it simply has a standard US plug attached.
Unbelievable. Good news, it probably works if I had a 220 source, better news, I can probably find a 110 replacement part, bad news, some scammy dick on eBay could have killed someone.