Saarthak Haldar

No, I myself don't have any evidence but I have read this in numerous articles on colour psychology that colors evoke specific emotions and feelings. so I hypothesized that may be it's because of evolutionary trait. But, thanks for replying and sharing your thoughts.

How emotions are associated with colours and why certain people love / attracted toward certain colours ? Is it because we started seeing colours when we were evolving . We also started analysing colours when we born . and since then we have seen open spaces full of sun light and other bright lights and we have also seen closed spaces with dark colours . We have seen red colour in blood and if spilled somewhere , indicated that someone of our species has been harmed , making us alert . So we were programmed to act in certain way when we see colours and hence our evolution has occurred with certain hormones making our emotions to flow while seeing colours . Now these are embedded in our brains and brain memorized those colours and incidences associated with them . Sometimes associations are acquired after birth hence associated with some of our personal incidences . So when we see certain colours we feel emotions as the memory triggers those specific emotions . As red increases focus because it triggers alertness because red associated with danger . Light blue , a colour of openness fills us with many thoughts and is relaxing , so enhance creativity . Our conscious memory is formed by parts like amygdala , involved in emotional learning and prefrontal cortex and hippocampus associated with the consolidation and retrieval of emotional memory . But this association of colours and emotions is due to the subconscious memory . Like perirhinal cortex , partially involved in conscious memory and also in ( mostly conceptual ) unconscious memory . There are many different parts which are associated with subconscious memory formation with colours . Hence our emotions by seeing colours is due to subconscious memory . .: Why we love colours .? Is it because the colours are associated with different incidence so triggers different emotions . The people who love certain colours , actually love the subconscious feeling associated with the colours .