Thanks for your answer. I completely agree that selecting the measure that makes it easiest for the reader to understand what I am trying to show is the best option.
One thing that baffles me a bit, however, is that depending on which type of comparisons I chose I get different results in the statistical analysis. So, I might get statistically significant differences in some cases, but not in others. The question remains the same in all cases, i.e. "Are there (most likely) true differences between the various conditions?", but getting different results from the statistical analysis depending on which types of data I use (raw data or converted data) is confusing.