dear jian , ionisation means removal of e- from atom this result in formation of ion , but the color is due to the excitation of e- from one energy level to another.
and u are relating color to intensity of photon which is against both KIRCHOFF'S and Plank hypothesis. colour depends on frequency(wavelenth) of incident light.
when light strikes on surface , atom or molecules or any other absorb some part of light of characteristic frequency(Kirchoff's law) and transmit other . absorbed light excite e- to higher energy state, and when e- comes back it emit that light .