A New Way to Commemorate Your Loved One

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Can someone please help me out with this one...do people seriously do this...

 

http://www.lifegem.com/secondary/whatisLG2006.aspx

 

What is a LifeGem®?

 

The LifeGem® is a certified, high-quality diamond created from the carbon of your loved one as a memorial to their unique life.

 

The LifeGem diamond provides a way to embrace your loved one’s memory day by day. The LifeGem® is the most unique and timeless memorial available for creating a testimony to their unique life.

 

Your LifeGem memorial will offer comfort and support when and where you need it, and provide a lasting memory that endures just as a diamond does. Forever.

 

...On second thought, maybe it's not a bad idea.